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Good morning, Pringle team

Heritage in every send. Here's how your audience is responding today — Tuesday, 26 May.

Total audience
27,552
4.2%vs last month
Avg. open rate
22.7%
1.2%last 30 days
Email revenue
R124.6k
8.4%this month
New subscribers
1,284
12%this month

Today's recommended actions

Resend Father's Day email to non-openers
Est. +1,840 opens
Create campaign for Men's Knitwear
Trending category
Promote Free Shipping above R999
Boost AOV
Send R200 newsletter signup offer
1,284 new subscribers
Re-engage 3,210 inactive subscribers
Win-back flow
Build segment for Women's Winter Collection
Season launch

Sending health

Domain authenticationVerified
SPF · DKIM · DMARC all passing on mail.pringleofscotland.co.za
Reputation score94 / 100
Bounce rate0.8%
Complaint rate0.02%
Sending via Amazon SES · eu-west-1 · 200/min

Top campaign

View all
Father's Day Gift Guide
The Perfect Gift for Him — Since 1815
Sent
25,980
Opens
22.9%
Orders
88
Revenue
R124,600
Sent

Best-performing collection

View all
K
Men's Knitwear
"Timelessly Warm. The Art of Heritage Knitwear."
Products
84
Revenue
R184k
Last sent
2026-05-12